Why Your Brand Needs To Be On LinkedIn

Why Your Brand Needs To Be On LinkedIn

With 562 million users, LinkedIn is about building networks and connections. According to the 2022 Social Media Marketing Industry report, LinkedIn has now surpassed Facebook as “the #1 most important social platform for B2B marketers.”

 

1. Establishing a professional image and building brand recognition: A LinkedIn company page can showcase a business’s products, services, and culture, helping to build a professional image and establish brand recognition among target audience.
2. Networking with industry peers and potential clients: LinkedIn provides a platform for businesses to connect with potential clients, industry peers, and partners. This can help businesses expand their network, foster collaborations, and grow their customer base.
3. Recruiting and sourcing talent: LinkedIn is a valuable tool for recruiting and sourcing top talent. Companies can post job listings, search for qualified candidates, and network with potential hires.
4. Sharing relevant content and thought leadership: LinkedIn is a platform for businesses to share their expertise and thought leadership in their industry. Companies can publish articles, updates, and other content to engage with their target audience and establish themselves as leaders in their field.
5. Engaging with target audience and establishing thought leadership: LinkedIn provides opportunities for businesses to engage with their target audience and build relationships. Companies can answer questions, participate in discussions, and share updates to establish themselves as thought leaders and stay top-of-mind with their target audience.

 

That’s the real power of LinkedIn for businesses: the ability to tap into existing connections, attract top talent, position yourself as a thought leader in your industry and grow your brand through word-of-mouth. Here’s how to get started on LinkedIn for your business:

 

1. Set Up a Company Page – place drive business results, raise brand awareness and educate potential customers. It helps consumers learn more about your business, brand, products/services and opportunities.
2. Make your company memorable – add effort to your page by adding a cover image, logo and description that enhances your business.

 

By putting in considerable and noticeable effort into your page, the results will soon follow. In order to fast track your progress, your business needs to consistently post, publish and share relevant content. Kyra Mancine (social media specialist) said that “only 20% of your posts should be sales driven.”

 

3. Encourage your employees to connect with your company’s page

 

LinkedIn is the third most used social platform among business owners; a valuable tool that will dominate the marketing world. It is presumed that most of your business’ employees are already on LinkedIn and are already connected with your company’s page. It helps them gain recognition for their experience and further the visibility of the business!

 

4. Publish valuable content that includes rich media

 

By publishing relevant content, it essentially helps businesses establish important online relationships. Better yet, sharing your content on LinkedIn gets it in front of your current connections and followers allowing you to target potential clients.

 

5. LinkedIn is an effective platform for product launches and recruiting new talent.

 

This platform has surpassed Twitter and Facebook when it comes to product launches – through reaching a wider range of relevant audiences. Moreover, LinkedIn is completely personalised and makes it easier for businesses to recruit new blood.

 

6. Understand the LinkedIn algorithm and incorporate LinkedIn ads

 

If you’re still unsure – then give us a call and we will point your business in the right direction.