Spa Moment is a chain of beauty clinics that can be found in all major shopping centres around the western suburb areas and are slowly branching out to all areas.
Our client had never used Facebook or Instagram before for marketing and was predominantly focused on WeChat and SMS Marketing(through tSMN). Social media marketing for Spa Moment was simply an experiment.
Phase One: Initial Setup, having 0 following and no content does nothing for a brand even if we were to run ads. So we had to build Facebook & Instagram with professional content & followers to socially proof the business.
Phase Two: Run Ads
Phase Three: Pump more content, drive bookings and optimise.
«Our main mission was to create a new customer acquisition stream as the client’s main target market was predominantly built through WeChat. Spa Moment always had fantastic specials offers which made our job so much easier to acquire new customers »
Social Media media is now a serious sales channel for our client she has had to hire an assistant that works around the clock to manage the booking volume from FB and IG messages. Reach and engagement are important in terms of brand… however sales is what really matters to any business.
During covid-19 social media was the only traffic driver to her stores as all major shopping centres were empty. Her words, not ours.