What To Know About Influencer Marketing
Influencer Marketing is a very powerful tool marketers frequently use. Restaurants are constantly encouraging their customers to post on social media, one of our clients offers a significant discount if you post on social media and it works!
Have you ever purchased anything based on something you saw on social media? I definitely have, my friends defiantly have – do you remember the Gucci shoes craze? Or have you noticed how more people are spending on high-end watches? – Social influence. 6 years ago, I didn’t even know what Louis Vuitton was!
Influencer marketing is no easy task.
Our first hand experience with influencer marketing:
- Pull out last minute
- Not show up
- Accept client products but not post or follow brief
- That require constant follow up
- Ignore the influencer agreement
- Provide us with the incorrect address for delivery of packages
It can be rough working with influencers when you are first starting out, but that is okay. It’s important to learn from these mistakes and optimise your influencer strategy, because when this is done correctly and you have a solid process… You will laughing.
There are many statistics on influencer marketing that shows that this strategy is worth the time and investment:
- 80% of marketing professionals say influencer marketing works and 89% emphasise it’s just as effective as other marketing channels, if not better.
- 71% of marketing professionals say the quality of customers and traffic from is better than other sources. (higher conversion rate)
- 49% of customers in 2019-2020 depend on influencer recommendations for their purchase. 60% of consumers say they have been influenced by an influencer in a recent purchase.
- Search engine searches for “influencer marketing” grew 1,500% in the last 3-4 years.
- 48% of marketing professionals working with influencers say their relationship with their audience is the most valuable factor when considering which influencer to partner with.
It’s important to be thorough with influencer marketing. It’s not as simple as selecting a person with 10k+ followers and hoping for it to produce sales and following. The top three goals of influencer marketing for brands and businesses include increasing brand awareness, reaching new audiences, and generating sales.
The best influencer marketing tip we can give you:
Create a circle of influence: Find a great influencer that ticks all the boxes (location, real & local followers, high engagement rate and someone that is genuinely social and has a great relationship with their audience). Next, reach out to an influencer that they follow or who follows them in the same niche and repeat the process on an ongoing basis.
Consistency is key:
If you’re not consistent your uplift in reach will simply disappear and you will be forgotten. Always be posting, always comment, always invite people to your business. These small activities add up and add to your digital presence.
Combine Your Influencer Campaign With Paid Advertising Strategies:
Install a pixel, capture email and phone numbers and create look-a-like audiences and retarget, retarget & retarget. Influencer marketing is all about trusted reach. Leveraging someone else’s social media relationship to grow your own, combine that with social media ads, you will activate the uses (RAS) – Reticular activation system. This is where someone will be exposed to something and then see it else where, similar to owning a Toyota Corolla, once you own one, you tend to see it every where else.
If you can’t be bothered dealing with the rejection or Ego:
There are many Facebook Groups such as last minute models where you can post a job and hire a professional model with actual experience for a reasonable rate. These models have saved us a number of times when we had to smash out some last minute campaigns with a tight budget. The best part is that some of these models have a strong following on instagram and they love sharing their shoots and work on their socials. That’s some added brand awareness to the mix!
The Money Is In The List:
Many brands and businesses know it can take up to 6 years to be truely profitable. Spend this time building quality lists of customers through influencer marketing and send promos codes / deals / product updates and more via SMS and Email as well.
Have questions? Our social media agency has been working with influencers for many years and we have the know how and experience to drive a successful influencer campaign to grow your business. Message us via Social Media or check out our Agency Website to get in touch!
Simply need tips to grow your social media be sure to check out our youtube channel, where every week we will upload tips. tricks, secrets and our results.