Product of Italy is an authentic Italian restaurant located in Penrith and Gregory Hills.
Our client initially wanted to build buzz around the brand, get people talking and Product of Italy look good on social media. Instead, we wanted to grow the page and turn their social media into a “Booking Machine” while at the same time giving them a sleek presence.
Context: The Product Of Italy had been using SMS Marketing (through us), Local Promotional Magazines & replied on foot traffic & word of mouth to drive people in the restaurant. Social Media did not have a massive following or any real content.
Phase One: Initial Setup, build Facebook & Instagram with professional content & followers to socially proof the business.
Phase Two: Run Ads and grow the shit out of their platforms
Phase Three: Pump more content, drive bookings and optimise.
«The goal was to turn their Social Media Profiles into customer acquisition machines. Create a relevant following, make the food look irresistible and give the customers an easy point of entry to make a booking. »
Social Media media is now a serious sales channel for our client.
We started the pages practically from scratch and now we have a following of over 5k Users on each business page. Completely relevant following with an organic reach of 7k a month and a paid reach of over 30k a month with bookings every day.