Must-Have Enterprise SEO Tools in 2021
If you are running an online business, and have not heard about SEO, you must be living under a rock. But you aren’t, right? That is the reason why you already know about the value of this strategy when it comes to online presence. However, do you know the Must-Have Enterprise SEO Tools in 2020?
Considering how different Enterprise SEO is from regular or startup SEO, these tools are variables that cannot be ignored. Traditionally used platforms won’t be able to manage the load of traffic, sites, and keywords your company needs to operate; you are obliged to think big when it comes to your online marketing too!
Our goal in this website is helping you be aware of the latest technology widgets on your side, and make sure your business makes the most out of Search Engines. To do that, we’ll now take you in a quick tour around those essential Enterprise SEO Tools in 2020, Let’s go!
Enterprise SEO tools every big company must have this 2020
Yes, for managing SEO marketing on such a scale, you need more than one mechanism. Why? Because only by crisscrossing enough analytics, you’ll be able to carry the leviathan that is your business, through this digital era. All those long-term investments, multi-agency work, huge budgets, etc. need several tools interconnected.
That’s why the basis of enterprise SEO lies in suites or platforms, as they converge, precisely, many of those needed tools. Of course, some metrics can only be collected with specific tools, but we’ll address that a bit further in the article. Let’s start with the best enterprise SEO platforms in 2020!
The keyword to success! Best enterprise SEO platforms in 2020
Keywords are fundamental when it comes to SEO. Actually, many startups and small businesses focus on this factor only and manage to get decent-to-good results. However, for big companies, you need to use your keywords query as one of many variables on your data crisscrossing. Why? Because the competition is fierce, and you are fighting to position highly competitive keywords, common tricks are not enough to win!
A valuable SEO suite must collect enough data to be able to run keyword query research immediately, and also allow you to confirm the worth of your keywords, keyphrases, campaigns, etc. But most importantly, it must drive you to get the full benefit from them.
That data collection includes factors such as:
- Keywords: generic, branded and non-branded, and transactional.
- ROI (Return of investment) metrics
- Customizable reports
- Position monitoring
- Page crawling
These are the primary variables, but some platforms may include broader data. In this sense, the best platforms for analyzing your keywords and providing information for most of these factors are:
What makes this platform perhaps the most convenient enterprise SEO tools in this 2020 is that ClickFlow allows you to bulky-AB-test your pages. These tests consist of comparing the pages selected by the platform against your control group or traditional pages and figure the most-effective combination to bring back traffic and clicks.
Other benefits from this platform are:
- Notifies you each time a new keyword, page, or keyphrase may provide increased performance in your SERP positioning.
- Saves time by automating the page selection that otherwise, you would have to search for manually.
- You may analyze innovative meta-data for several links at once and compare them with your control group.
Another quite comprehensive SEO platform for enterprises, Conductor deeply analyzes your web, offering real-time keyword research and coming back with recommendations for increasing visibility. The main advantage consists in their holding a whole client service division that works along with your team to get even further insight and effectiveness.
Conductor’s Searchlight, as the suite is called, also includes these features:
- Content performance analysis
- Keywords and optimization opportunities alert
- Multi-location metrics
- Deep web-crawling feature
- Internal + external link analysis
Discover more about Conductor’s features, here: https://www.conductor.com/blog/2018/02/2018-kickoff-conductor-searchlight-release/
SEMRush is one of the most complete enterprise SEO platforms available. Its keyword research tool: “Keyword Magic”, is highly comprehensive and supported by its extensive keyword database. Summed to that, it provides tracking for:
- Keyword ranking
- Technical issues
- SERP positioning and monitoring
- Web crawling
While the features may present a limited time-period span, they are useful to intersect and compare with other tools or suites.
The basic full-kit any enterprise SEO project needs. SearchMetrics comprehend all the main keyword technical metrics. But it can also help you link your other Must-have enterprise SEO tools so you can have the whole panorama of your business analytics. Among the most attractive features on this platform, you may find:
- Site health tracking
- Insight and recommendations for improvement.
- Client service division: provides support for gaining most benefits out of the platform.
As the name implies, this is the SEO platform that probably offers the most transparent insights for your business. It works with machine learning, providing a deep crawling performance and identification of errors and duplicates. But that’s not it! Their insight algorithm provides SEO scaling by comparing thousands of data points.
Finally, this platform also counts with:
- Content performance tracking
- Insights for organic search
- “Local Clarity” a local keyword tool that provides an advantage for multi-location enterprises.
But, while these platforms offer the all-in-one option. Some companies may still need a specific focus on particular parameters. And there’s where the Must-have enterprise SEO tools come in to lend a hand on the global platforms.
Metric specific: the Must-have enterprise SEO tools in 2021
So, we’ve already settled the general needs for enterprise SEO. But sometimes, we-crawling and backlinking functions in these suites get a bit short if the company is too big. These are the cases when SEO tools become essential for enterprises.
When it comes to web crawling, the most recommendable tools are:
- Screaming Frog: the most popular and long-lasting of them all, it combines with Google analytics and SearchConsole for further insight.
- DeepCrawl: the most detailed and fragmented of all the online crawlers.
- Majestic: comprehensive and also provides optimization tips.
When it comes to backlinking, the best enterprise SEO tools are:
- Ahrefs: it’s a massive link index with inbound link identification. Also offers elemental SEO tools.
- Link Research Tool: tracks your current URLs’ health while identifying potential links. The best part is that this tool may help you recover from poor link building.
Of course, we cannot leave without mentioning that all these metrics will always respond to Google Analytics and therefore, Google’s tools will always be a Must-have! Even if you have many other platforms, you’ll always have to go back to Google as it’s in their engines that you want to position your business.
Now that you understand how different the Enterprise SEO is from regular SEO and know the Must-have enterprise SEO tools in 2021, this is the year for your business to scale to the next level. Seize the opportunity in this competitive market, and make the most out of your situation with the best SEO platforms and tools. A billionaire future is waiting for you!