We keep getting asked by our clients, “Why do I need to put so much attention on Facebook?”. Simply put, there are over 12 million Australian users on Facebook and we can confidently say your audience is on Facebook.
But the main problem is, how do we go about getting ‘Likes’ on your Facebook page. Most of the fans on your Facebook business page are your family and friends. Hell, in the beginning, getting Facebook Likes is like pulling teeth. You do all this work making your page look fantastic, but there is no one on it.
Facebook advertising is the only way to effectively build a large number of Likes to your page in a short amount of time. Community management will nurture your community towards a sale over time through posting relevant content, however organic growth in this situation can be quite slow for some and can take months for a significant growth in your community.
Facebook Advertising is the most targeted form of digital advertising out there. When advertising in Facebook, you can set targeting parameters to include such information as:
This simply means that Facebook allows you to advertise to a specific group of targeted users. This ensures that you do not waste time and money advertising to the wrong target market. Your ads will be seen exactly by the people who are potential customers.
Your Facebook advertising campaign allows you to promote your products or services through a PPC (pay per click) bid Metric. This ensures that level of ROI you receive is respective to your budget.
Facebook campaigns allow businesses to choose specific demographics as their target, a feature that helps maximize the returns from your Facebook marketing campaign. Since people have input details like their identities, where they live, things they like and don’t and their behavior can be determined or derived from their listed hobbies or ‘status updates’.
Get in touch with our support team for quotes for your Facebook marketing campaign, our professionals will guide you through the advertising campaigns. The costs vary depending on whether you want to generate external links to your website and how much you are willing to invest in Facebook advertising. We will keep you updated on the progress of the campaigns.